Peak LeverageThe Firm System
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We build client acquisition systems for law firms.

Website, Google Ads, intake, follow-up, and reporting—designed to work together from the first search to a client hiring the firm.

We build the complete system. Then we run it, share it with your team, or train your operator to take it over.

See How It WorksAlready have an agency?

Five moving parts. One acquisition system.

Most firms have pieces. Leverage appears when those pieces share the same definition of a qualified inquiry, the same ownership, and the same outcome data.

  1. Website

    The right prospect sees a fast, credible path built around a real matter type.

  2. Google Ads

    High-intent demand reaches the right page with spend and search terms visible.

  3. Intake

    Calls and forms reach the right person, questions, and Clio record.

  4. Follow-up

    Booked, missed, attended, pending, and hired prospects do not disappear.

  5. Reporting

    The report shows which inquiries became consultations and hired clients—not just clicks.

The $46,163 Question

Over two years, an established law firm’s Google Ads account spent $46,163 and reported 305 mixed “conversions.” The managing partner still could not answer the question that mattered:

How many people actually hired the firm?

Peak Leverage rebuilt the path from search through website, intake, Clio, consultation, engagement, and required initial payment. In a verified 180-day cohort:

  1. 86inquiries
  2. 36consultations booked
  3. 26consultations attended
  4. 18hired the firm

Every one of the 18 was tied to a tracked source, an executed engagement, and the required initial payment. Results are from one firm and are not a promise of future performance.

Built completely. Operated at the right level.

Build quality does not change with the monthly arrangement. The difference is who owns routine operating responsibility after launch.

Peak Leverage runs it

Mike manages the acquisition system while your firm keeps an informed internal owner and every account stays in the firm’s name.

We run it together

Mike and your operator work from a written responsibility split. Work moves in-house only when the operator is ready.

Your team runs it

Your trained operator handles routine work within guardrails. Mike can remain available for website care and escalation—or step back from advisory work.

Your firm owns the domain, website content, ad accounts, analytics, tracking numbers, and data from the beginning. Peak Leverage maintains the Cloudflare-hosted website foundation in every active monthly arrangement and provides an orderly infrastructure handoff if Website Care ends.

Switch agencies without switching everything off.

We inspect the agreement and assets, keep the incumbent live, build the replacement on controlled foundations, test every connection, and cut over with rollback available.

Your firm or counsel interprets the existing agreement and sends any notice. We handle the operational transition.

See the switching plan

See the system, then decide if you want it built for your firm.

Tell Mike what is happening now. He will prepare a short, sanitized walkthrough and map the same acquisition path to your firm.

See How It Works